Hitting the right target is what Digital Marketing is all about
Lets See a Success Story of IPRO Nepal

The major Objectives were to establish the Brand & Maximize Sales (Piled up stocks)
Major Challenges

A Chinese Brand
(Needed to change the perception of people)

Margin
Lower margin in unit sales

Target audience definition
(As the possible target audience were the very lower income holders – hardly able to afford internet accessible devices)
The Winning Approach
A 3-Phase Campaign (B-P-R)
Brand Awareness
Product Campaign
Remarketing & Promotion
The Approach
– BTL Campaigns
– Target Audience & Content Strategy
(Niche + Corporate / Video Contents + PPC Focused)
– Promotional Remarketing Campaigns
– Targeted Bulk Sales rather than units leading to Dealers & Service center networks all over Nepal
– From 1 Dealers to 23 dealers and service centers all over Nepal in a span of 6 months
– A ROI of 79.17% (Length of 6 months)
– Immediate need was to clear stocks & maximize sales while organic building was a secondary objective to be started after maintaining a consistent ROI
Lets See a Success Story of JoinEight.Ai
The major Objectives were to rank different pages and keywords.
Major Challenges

High Keyword Competition

No Sitemaps & Not indexed

No Branding At All
The Winning Approach
Complete SEO Strategy
Website Redesign
Content Optimization
4 Phases Of SEO
The Approach
– Re-designing website with new layout
– Content re-written and re-optimized along with keyword targeting
– Indexing & Crawling
– Fixing Technical Issues which included JS, CSS, Page Size etc.
– Targeted keywords with low competition
– Built page authority around those keywords
– 4-months consistent Link Building Strategy which included International PR
– 50+ Blogs Written
– Keyword Ranking Improved
– Started generating Organic Leads
– BOOM!
Lets Collaborate and Bring the best out of each other
Some Companies That I have Collaborated Or Worked with



























© 2021 Prajwal Karki | All Rights Reserved | Designed & Developed By Prajwal Karki