Hitting the right target is what Digital Marketing is all about
Lets See the Success Story of IPRO Nepal
The major Objectives were to establish the Brand & Maximize Sales (Piled up stocks)
Major Challenges
A Chinese Brand
(Needed to change the perception of people)
Margin
Lower margin in unit sales
Target audience definition
(As the possible target audience were the very lower income holders – hardly able to afford internet accessible devices)
The Winning Approach
A 3-Phase Campaign (B-P-R)
Brand Awareness
Product Campaign
Remarketing & Promotion
The Approach
– BTL Campaigns
– Target Audience & Content Strategy
(Niche + Corporate / Video Contents + PPC Focused)
– Promotional Remarketing Campaigns
– Targeted Bulk Sales rather than units leading to Dealers & Service center networks all over Nepal
– From 1 Dealers to 23 dealers and service centers all over Nepal in a span of 6 months
– A ROI of 79.17% (Length of 6 months)
– Immediate need was to clear stocks & maximize sales while organic building was a secondary objective to be started after maintaining a consistent ROI
Lets See the Success Story of JoinEight.Ai
The major Objectives were to rank different pages and keywords.
Major Challenges
High Keyword Competition
Poor Site Structuring
No Branding At All
The Winning Approach
Complete SEO Strategy
Website Redesign
Content Optimization
4 Phases Of SEO
The Approach
– Re-designing website with new layout
– Content re-written and re-optimized along with keyword targeting
– Indexing & Crawling
– Fixing Technical Issues which included JS, CSS, Page Size etc.
– Targeted keywords with low competition
– Built page authority around those keywords
– 4-months consistent Link Building Strategy which included International PR
– 50+ Blogs Written
– Keyword Ranking Improved
– Started generating Organic Leads
– BOOM!
Lets See the Success Story of Mobilemandu
The major Objectives was to establish the brand and increase brand awareness.
Major Challenges
Brand Identity
Pricing
Similar Existing Market
The Winning Approach
Strategy
Brand Awareness
Website Redesign
SEO Strategy
Social Media Strategy
Paid Advertising
The Approach
– Redesigned website
– Content rewritten and optimized with targeted keywords
– Content strategy following brand guidelines
– Remarketing and promotion campaign using paid ads
– Meme marketing
– Keyword ranking improved
Lets Collaborate and Bring the best out of each other
Some Companies That I have Collaborated Or Worked with
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