Hitting the right target is what Digital Marketing is all about

Lets See a Success Story of IPRO Nepal

The major Objectives were to establish the Brand & Maximize Sales (Piled up stocks)

Major Challenges

brand

A Chinese Brand
(Needed to change the perception of people)

Margin
Lower margin in unit sales

Target audience definition
(As the possible target audience were the very lower income holders – hardly able to afford internet accessible devices)

The Winning Approach

 

A 3-Phase Campaign (B-P-R)

Brand Awareness

Product Campaign

Remarketing & Promotion

The Approach

– BTL Campaigns
– Target Audience & Content Strategy
(Niche + Corporate / Video Contents + PPC Focused)
– Promotional Remarketing Campaigns
– Targeted Bulk Sales rather than units leading to Dealers & Service center networks all over Nepal
– From 1 Dealers to 23 dealers and service centers all over Nepal in a span of 6 months
– A ROI of 79.17% (Length of 6 months)
– Immediate need was to clear stocks & maximize sales while organic building was a secondary objective to be started after maintaining a consistent ROI

Other Success Stories Coming Soon...

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digital marketing freelancer in nepal

Brand & Marketing Consulting

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Training Sessions

Some Companies That I have Collaborated Or Worked with

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